Why Second Life is a good thing for human beings

I’ve got new friends, a LOT of them, they are from around the world, some of them work with us, some of them I just hang out with when I need a break.

One of the problems with Real Life is that if you are slightly “different”, maybe disabled (I hate that word) or maybe not very good looking people judge you before you even try and become part of a group.

In second life the rich personalities created by hardship and rejection in real life can truly shine through. Because you look how you want. In fact the only judgement people make on face value is about whether you are a new person or not or you have a good avatar. You can almost control what people think of you on face value.

So having overcome that barrier the person in real life who finds life a bit of a struggle can come into Second Life and be the “popular person”, join in community things and do things that in real life they could not. Climb a mountain, go snowboarding or take a parachute jump.

Beauty is in the eye of the beholder? Not in Second Life

How does this impact how businesses reach their target market (I hate that phrase too, I’m not a market, I’m a person). It means if you want to work your business in Second Life you can’t just build a pile of buildings. You have to get involved in COMMUNITY, in Real Life companies are involved in community simply because there are people working for them.

So many places are setting up shop and then never having events or logging on, never doing community stuff. Then they shut up shop and wonder why they spent all the money on them.

If you want to win in Second Life. Don’t just build a store, man it, don’t cheapskate with Robots. I can build you a robot that will talk and move and everything in Second Life. But people need people. It’s in our make up.